When Contextual Ads Attack

Sometimes, contextual ads are beneficial. They correctly associate an advertiser’s message with related content. Other times, they make a brand guilty by association.

This is the latter:

contextual.jpg

~ by Brad Levinson on August 23, 2007.

2 Responses to “When Contextual Ads Attack”

  1. Guilty by association, or catering to the dog owners reading the artcle?

  2. Definitely “guilty by association.” If you’re a brand manager, you never want your brand paired with something like that.

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