Sometimes, contextual ads are beneficial. They correctly associate an advertiser’s message with related content. Other times, they make a brand guilty by association.
This is the latter:
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Guilty by association, or catering to the dog owners reading the artcle?
David Litsky said this on August 23rd, 2007 at 10:36 am
Definitely “guilty by association.” If you’re a brand manager, you never want your brand paired with something like that.
Brad Levinson said this on August 23rd, 2007 at 10:51 am