Edwards Camp Experiments with Viral Video, Quite Funny.

Over there at Camp Edwards is a strategy to fund-raise around John’s birthday. The campaign’s offer: donate money, and you’ll get Edwards’ mother’s pecan pie recipe.

How do you promote such a thing?

With a hilarious video of Joe Trippi and Jonathan Prince trying to bake the pie, and failing miserably.

My guess: considering Trippi’s media/ads background, you’re going to start seeing some really interesting video work in the very-near future.

~ by Brad Levinson on June 6, 2007.

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