I’ve got two “quick links” this morning.  Both were going to be full posts, but I’m still in the moving process.  So, I bring you two “half-posts,” instead:

1. “Social Technographics” study: Forrester Research’s Charlene Li (et al) have released a study that segments the online audience into distinct categories: 1) Creators, 2) Critics, 3) Collectors, 4) Joiners, 5) Spectators, and 6) Inactives. Much like Jung’s archetypes, these are fairly “stereotypical,” and the categories aren’t mutually exclusive. So, for instance, a critic can create a campaign against a brand, and so forth. Or me, for instance, I’m a creator, a critic, a collector, a joiner, and a spectator. Why? Because I’m a nerd.

I’m hoping to receive a review copy of the report (it’s not free, so I e-mail/beg, as I’m currently poor). I’d like to review any possibly “reasons” for why people fall within certain categories — sociological reasons as to why people are compelled to join each category, how they gain entrance into categories (for instance, how does one activate the creative potential of a “joiner”? Would be all very interesting.

This one’s via Steve Petersen at The Bivings Report.

2. Modest Mouse video contest: In a move that echos both the Stephen Colbert “green screen” challenge and The Shins’ user-generated content experiment, indie-ish rockers Modest Mouse (one of my favorites) have launched a fan contest for the video of their new single, “Missed The Boat” (my favorite off of the record).  They’ve recorded themselves performing the song, via multiple angles, in front of a green screen.  Use Apple’s products, create your own video, and submit it by May 22nd.

The contest seems to make sense: harness the creative power of their indie-ish fans.  Forrester might call them “creative collectors.”

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