How to Handle a YouTube Problem

Posted by Brad Levinson on March 1, 2007 at 10:03 am

How you handle a YouTube problem the right way:

Edwards, in an interview with WNYC Radio’s Brian Lehrer, said that YouTube was “very good for democracy,” and that “there shouldn’t be, with very rare exceptions, any limit on people’s ability to express those opinions. It’s a marketplace of ideas and a new opportunity for grassroots activism, which is so critical to strengthening democracy.” And when asked about his own incriminating YouTube video (where he fixes his hair for a painful two whole minutes), he embraced it. “Listen, it goes with the territory,” he said. “I’m human like anybody else.”

Be human, be transparent, admit mistakes, embrace the technology. And the radio interview that appears on YouTube was even classified as a “response” on on the site, so that this appears directly to the right any time the original video is viewed:

Edwards Pretty

Perfect.

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One Response to “How to Handle a YouTube Problem”

  1. [...] Brad Levinson of the beta stage offers some interesting insight on the John Edwards’ YouTube viral hair video. [...]

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